Emerging tech in the field of Digital Marketing

Let’s delve into the exciting world of emerging technologies in digital marketing. At Peopletechsoft we use many of these to help boost your business online.These innovations are reshaping the landscape, enhancing customer experiences, and driving business growth. 

Here are some key trends and real-world examples to help you understand the application of these easily and then work together with us to help grow your business online.

1. Voice Search and Virtual Assistants:
   Voice search is revolutionizing how users access information. With the proliferation of smartphones and smart speakers, people now interact with devices using natural language. For instance, Google Assistant, Siri, and Alexa have integrated voice search into their platforms.
   • Example: Imagine a user asking their smart speaker, “What are the best Italian restaurants near me?” Optimizing content for voice search is crucial for businesses to align with conversational queries.
2. Augmented Reality (AR) and Virtual Reality (VR):
   AR and VR technologies create immersive experiences for users. Companies like IKEA, Lowe’s, and Nissan leverage AR and VR to allow customers to visualize furniture at home, design kitchens, and even take virtual test drives.
   • Example: IKEA’s AR app lets users virtually place furniture in their living spaces before making a purchase.
3. Blockchain Technology:
   Blockchain ensures transparency, security, and trust in digital transactions. It’s not just for cryptocurrencies; it has applications in supply chain management, digital advertising, and data privacy.
   • Example: Unilever uses blockchain to trace the origin of its tea products, assuring consumers of ethical sourcing practices.
4. Artificial Intelligence (AI):
   AI powers personalized recommendations, chatbots, and predictive analytics. It enhances customer interactions and automates processes.
   • Example: Netflix uses AI algorithms to recommend shows and movies based on user preferences.
5. Social Commerce:
   Social media platforms are becoming shopping destinations. Features like Instagram Shopping and Facebook Marketplace allow users to buy products directly within the app.
   • Example: Fashion Nova successfully sells clothing through Instagram posts and stories.
6. Internet of Things (IoT):
   IoT connects everyday objects to the internet, enabling data collection and automation. It impacts personalized marketing, smart homes, and wearables.
   • Example: Fitbit collects health data from wearables and tailors fitness recommendations to individual users.
7. Chatbots and Conversational Marketing:
   Chatbots provide instant responses and improve customer service. They handle inquiries, guide users, and even process orders.
   • Example: H&M uses chatbots on its website to assist shoppers with product queries.
8. Personalization and Hyper-Targeting:
   Marketers use data analytics to create personalized experiences. Dynamic content, email segmentation, and retargeting drive engagement.
   • Example: Amazon excels at personalized recommendations based on user browsing and purchase history.
9. Immersive Online Experiences:
   Brands are creating interactive and engaging online environments. 360-degree videos, virtual showrooms, and live streaming events captivate audiences.
   • Example: Red Bull hosts live extreme sports events on social media, allowing viewers to experience the adrenaline rush virtually.

At Peopletechsoft we use a combination of many of these applications and technologies to market your services and products better in the online realm.
In this dynamic era, our digital marketing and branding service have embraced the changes brought in by this emerging tech landscape.
We stay informed, train and re-train on our core skills while ensuring that bulk of our efforts stay customer -centric.

We welcome you to touch base with us and see how we can help your emerging business take off and reach its true potential with Digital marketing services at Peopletechsoft.