7 Techniques to Speed Up Real Estate Sales in India
A CRM investment is essential for the real estate industry, which is in upheaval to accelerate real estate sales in India. Here are 7 advantages of real estate CRM that you ought to consider.
Purchasing a home is typically the realization of a lifelong dream. One of the largest investments they will ever make, if not the largest, is this one. The relationship between clients and developers has therefore always been based on trust.
With the implementation of laws like RERA, developers who put customer service and improved management first will have a competitive advantage over their rivals. Software for managing customer relationships (CRM) enables developers to create this competitive edge and boost inventory sales.
Real Estate CRM Software Benefits that Accelerate Real Estate Sales in India
Investing in real estate CRM solutions is a long-term strategic decision for companies that want to win in the long run. It allows real estate developers to stay on top of buyer needs, understand changing trends, manage their sales pipeline, and improve organizational communication transparency.
Here are 7 noteworthy objectives a Real Estate CRM software enables your company to accomplish for real estate developers:
Let’s dive in to discuss each in detail
Managing Leads Successfully
Today’s consumers expect businesses and brands to respond quickly (more than 88% of consumers want a response in less than an hour). But when all leads are dispersed over numerous venues, including real estate websites, social media, exhibitions, your website, and more, accomplishing this goal becomes challenging.
All of these leads’ information is securely stored in a single place via CRM software. This helps your team to provide correct information to customers and prospects within the SLA (Service Level Agreement).
Maintain Information Accuracy
You can answer via customer-preferred communication channels such as WhatsApp, SMS, and email thanks to CRM software.
They can also record and retain information from interactions between your employees and clients. By doing this, the information that is shared with clients is transparent.
Additionally, many current ERP technologies, which real estate developers frequently use, interface with CRM tools. This facilitates and speeds up information transfer. Additionally, it lessens data duplication between departments because they do not need to repeatedly enter the same information into several pieces of software.
Drip campaigns Management
It’s challenging to convince people to buy right away given the variety of options they have today. As I’ve already said, a key consideration for customers when making a decision is trust. Customers develop this trust when they think that merchants are looking out for their interests.
Smart real estate developers use CRM solutions to design drip campaigns that deliver automatic emails and messages to prospects and clients to improve the lives of their clients. These messages might include advice on how to maintain your property, how to dress for changing weather, the newest deals, and more.
CRM technologies also allow sellers to determine which marketing strategies are successful and which are unsuccessful. They can do more of what works and less of what doesn’t work as a result.
Follow-Ups Strengthening
It takes more than drip messaging and marketing strategies to recommend customers to buy from you. To move consumers toward the last step—signing the contract—your team must follow up with them regularly and promptly on time.
Sales associates can establish reminders to follow up with customers and record communication details using CRM systems. This increases the effectiveness and efficiency of follow-ups, which boosts sales.
A CRM helps your team follow up more effectively, but it also enables managers to assess the sales team’s performance and take the appropriate steps to enhance it as needed.
Boosts Employee Productivity
Your sales representatives don’t have time to sit down in front of a computer and enter data into the CRM platform between meetings with brokers, showing potential customers sample apartments, and carrying out numerous other office tasks.
However, because they are cloud-based, modern CRM applications function on the majority of portable and mobile devices. This indicates that employees have complete access to CRM software wherever they are.
As a result, CRM technologies make employees’ jobs easier and boost their productivity.
Increase Deal Closing Rate
Word-of-mouth referrals account for 75% of the revenue for real estate developers and agents. In other words, the best way for real estate developers to get leads is through referrals. However, fewer than 12% of clients recommend a business. Why? because companies don’t inquire.
Most real estate businesses are unable to tap into the most reliable source of business growth because they lack a central database to track leads, store data, and solicit customer referrals.
CRM software serves as the ideal database for companies. They can take proactive measures to boost sales and cut the sales cycle by tracking not only customer information but also if consumers have been contacted for referrals.
Monitoring the Entire Workflow
What is measured is managed, according to renowned marketing guru – Peter Drucker. Therefore, businesses manage their operations more effectively to satisfy customers and comply with numerous rules like RERA when they track and measure the progress of each stage in the buyer cycle.
A CRM application helps real estate businesses to manage every step, from developing projects with information like saleable area, basic rate, and more, to setting payment schedules, assigning leads, concluding site visits, proposing finance schemes, signing the agreement, and tracking recoveries. This keeps everyone on the team responsible and guarantees that executives are aware of the most recent developments in their company.
In conclusion
Businesses use CRM systems in the real estate industry and have for a while. However, recently these technologies have developed to be more than just a database. They enable users to interact with detailed and ongoing analytics and take action to advance their businesses.
The way the real estate business operates has been revolutionized by CRM technologies. To book a free demo of People TechSoft Real Estate CRM and learn how it may help you expand your real estate firm, click here.
